The WoW moment is the juncture when a user encounters the fundamental value proposition of your application or product for the very first...

The buildup for a customer to experience the core value prop can be a daunting task. This article is the first of three pieces that will...

Marketing campaigns are an integral part of any business. Marketing campaigns have the power to make or break a brand, and the top...

Product positioning and messaging are critical aspects of product management that help communicate the value of a product to potential...

Product Management Case Study Approach by Devesh Verma takes you onto a whole journey from new product ideation to launch is one of the...

FinTech is rapidly evolving with the potential to disrupt many parts of the financial sector. The growth of financial technology...

In many many lurking start-ups, the goal is to deliver exponential revenue growth and perhaps even disrupt an industry. Markets are...

Stripe's breakthrough growth is not short of astonishing, and with a valuation of $95B is one of the most valuable private companies in...

Product managers make people love products that add value to their current ecosystem, solve their everyday problems, and caters to...

To me if there is one industry that is a close second behind grabbing the user's attention span and engagement has to be the gaming...

The year 2020 has conditioned us that everything in this world including the technology industry can change overnight. As we have stepped...

The common approach which most of the product managers opt for is that they try and build a product they think users will want. Instead,...

Storytelling is the most effective way to put ideas out in the world. Understanding where your product is heading towards, is essential...

Designing great landing pages is a sure-shot way to propel your product to the next level. There are 5 important elements that every...

As product managers, we face a plethora of challenges on a daily basis filling in the white spaces between the users and the...

Growing up as a kid, I would always look forward to my Birthday, not for the Cakes & Party Poppers but for a tiny appraisal on my pocket...

Think Kodak, think Cameras & Reel! However, Kodak is now a Pharma Company. In the late 1900's Kodak captured around 90% of the film and...

Indian Premier League: How it all started? Indian Premier League, the professional Twenty20 Cricket League has time and again dazzled one...

"Don't worry about defensibility, focus on building products that lure the customers and do it better"- This is the most common notion...

Quick Read : It all started 4 years ago when a group of friends ventured out into the Skincare & Lifestyle industry growing it to a 350...